Empowering Women Through Creativity and Community
discover our black-owned, female-founded brand that celebrates diversity, inclusivity, and the power of women.
The
Founding
she got the juice was founded in queens, new york. in fruition since ’18 but launched august 25, 2019.
Our
Mission
our mission is to empower women of all backgrounds to embrace their inner badass and own their power. through our community, partnerships and carefully crafted products and designs, we strive to inspire and motivate humans to be their best selves every day. as a black-owned brand, we celebrate diversity and inclusivity, welcoming all women and allies to tap in.
Our
Vision
our vision is to create a space where women feel confident, empowered, and supported in their journey. we aim to be a go-to source of inspiration and motivation for women of all backgrounds, providing them with the tools and community to tap into their unique power and unleash their full potential. through our commitment to inclusivity, creativity, and innovation, we strive to ignite a lasting impact and make a difference.
Our
Values
empowerment / encouraging people to be their authentic, unapologetic selves.
integrity / operating with transparency and trust in what we do.
impact / seeking out ways to amplify voices and stories of women + BIPOC.
creativity / creating with meaning; pushing the boundaries to inspire community.
Our
Story
she got the juice — a compliment, a statement, a love language, a dope, black-owned way to celebrate women.
created by ms kamille, a queens, ny native, the brand originally started out as a holiday gift to friends. a card with an original design of “woman is power” in bold letters over the likeness of the late aaliyah. it resonated, taking this idea from paper to limited edition hard enamel lapel pins. some with gold metal plating. all with fine detail. iron-on patches. and stickers too.
she got the juice is creative motivation. small doses of inspiration. pocket-size reminders to be at your best. to be the badass you were born to be.
and juice as we know it is power. power that everyone inherently has within, but few have tapped into. a one in a million mindset. everyone — women and allies alike—are welcome to tap in. You got the juice, now.
Black-Owned, Female Founded
get familiar with the creator
Media maven.
Graphic artist.
Footwear fanatic.
Hip Hop Head.
No matter what you call Kamille Cooper—a.k.a. the Queen from Queens—she’s a master at making her creative mark. Period.
In 2019, MS KAMILLE was inspired to whip up custom holiday cards for friends. And her passion project earned major adoration from her peers. This led MS KAMILLE to take her creative magic a step further. The result? She crafted an enamel pin of the late Aaliyah featuring the phrase: “Woman is Power.”
Friends marveled at her work and spread the word about the pins that celebrate dope womanhood. Then, the sales started rollin’ in. And kaboom! She Got the Juice was born.
By day, MS KAMLLE grew her digital marketing career with major brands. But by night, she was busy with her stylus creating bold graphics with bold statements for her lapel pins, pouches, stickers and patches. Many of her pieces feature colorful, striking artwork with artists like Missy Elliott, Lil’ Kim, Da Brat and Aaliyah at the center of the designs.
The She Got the Juice accessories are the shot of swagger and empowerment needed to elevate your self-esteem and your outfit. Strong Black Lead’s Instagram account took notice of She Got the Juice and featured the new brand in their platform’s shopping guide.
In the words of Missy Elliott, MS KAMILLE is “supa dupa fly.”
Psss... Click here for a reminder
don’t worry about shipping costs when you spend $30 or more on U.S. orders with us. so treat yourself and add that extra lapel pin or collection bundle to your cart.
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