Empowering Women Through Creativity and Community
discover our black-owned, female-founded brand that celebrates diversity, inclusivity, and the power of women.
The
Founding
she got the juice was founded in queens, new york. in fruition since ’18 but launched august 25, 2019.
Our
Mission
our mission is to empower women of all backgrounds to embrace their inner badass and own their power. through our community, partnerships and carefully crafted products and designs, we strive to inspire and motivate humans to be their best selves every day. as a black-owned brand, we celebrate diversity and inclusivity, welcoming all women and allies to tap in.
Our
Vision
our vision is to create a space where women feel confident, empowered, and supported in their journey. we aim to be a go-to source of inspiration and motivation for women of all backgrounds, providing them with the tools and community to tap into their unique power and unleash their full potential. through our commitment to inclusivity, creativity, and innovation, we strive to ignite a lasting impact and make a difference.
Our
Values
empowerment / encouraging people to be their authentic, unapologetic selves.
integrity / operating with transparency and trust in what we do.
impact / seeking out ways to amplify voices and stories of women + BIPOC.
creativity / creating with meaning; pushing the boundaries to inspire community.
Our Story
she got the juice — a compliment, a statement, a love language, a dope, black-owned way to celebrate women.
born from the creative soul of MS KAMILLE and in the heart of queens, ny, the brand started as a way to uplift and celebrate the incredible women in her life—a recognition of their brilliance, strength, and beauty. what began as a simple, yet powerful design of “woman is power” over the iconic likeness of aaliyah evolved into a movement paved with limited edition hard enamel lapel pins, iron-on patches, stickers, and even a card deck.
one glance at kamille, and her style speaks for itself—denim, gold hoops, and all things fly. She Got the Juice is a reflection of that flair, embodying her knack for turning heads and making a statement wherever she goes. her brand has always been more than its products—it’s creative motivation. small doses of inspiration. pocket-size reminders to be at your best. to be the badass you were born to be. and, juice as we know it is power. power that everyone inherently has within, but few have tapped into. it’s a one in a million mindset. everyone — women and allies alike—are welcome to tap in. and they have.
“i simply love working with She Got the Juice. we have purchased items from their badassery line for talent gifts, as well as for other events. their products and customer service are amazing. supporting diverse businesses is one of my goals, and having the opportunity to work with a black woman-owned brand like She Got the Juice has truly been my pleasure,” shared Danielle Rowe-Jackson, VP of Multicultural Marketing at Showtime.
2024 has been a powerhouse year for She Got The Juice. a standout partnership was bringing the brand to Victoria’s Secret, marking the ultimate full-circle flex for kamille. she went from working behind the scenes to returning as a boss with her own bold brand—one that VS proudly showcased. the in-office marketplace event for their corporate team became unforgettable, with SGTJ’s vibrant display and stand out products leaving a lasting impression. Victoria’s Secret couldn’t help but celebrate kamille’s attention to detail and incredible energy. this was more than just a display; it was kamille reclaiming her space, proving how far she’s come—and making it clear she’s just getting started.
with a growing influence, the brand has graced the pages of Essence and Hello Beautiful, amplifying its fearless message. it made waves at Curlfest, collaborating with Shea Moisture and She Did That’s “Businesses that Bond,” infusing a bold, unapologetic energy into a space where women connect, thrive, and own their greatness. it didn’t stop there – kamille’s brand also lit up brooklyn museum’s first saturdays, the utah black chamber x nba foundation brunch, and GoodRX, expanding its reach and impact even further.
the evolution is in full effect.
Black-Owned, Female Founded
get familiar with the creator
Media maven.
Graphic artist.
Footwear fanatic.
Hip Hop Head.
No matter what you call Kamille Cooper—a.k.a. the Queen from Queens—she’s a master at making her creative mark. Period.
In 2019, MS KAMILLE was inspired to whip up custom holiday cards for friends. And her passion project earned major adoration from her peers. This led MS KAMILLE to take her creative magic a step further. The result? She crafted an enamel pin of the late Aaliyah featuring the phrase: “Woman is Power.”
Friends marveled at her work and spread the word about the pins that celebrate dope womanhood. Then, the sales started rollin’ in. And kaboom! She Got the Juice was born.
By day, MS KAMLLE grew her digital marketing career with major brands. But by night, she was busy with her stylus creating bold graphics with bold statements for her lapel pins, pouches, stickers and patches. Many of her pieces feature colorful, striking artwork with artists like Missy Elliott, Lil’ Kim, Da Brat and Aaliyah at the center of the designs.
The She Got the Juice accessories are the shot of swagger and empowerment needed to elevate your self-esteem and your outfit. Strong Black Lead’s Instagram account took notice of She Got the Juice and featured the new brand in their platform’s shopping guide.
In the words of Missy Elliott, MS KAMILLE is “supa dupa fly.”
Psss... Click here for a reminder
don’t worry about shipping costs when you spend $30 or more on U.S. orders with us. so treat yourself and add that extra lapel pin or collection bundle to your cart.
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